BARESQUE TRADE SHOW BOOTH – ONE IN A MILLION

Baresque, an Australian supplier of commercial interior solutions, challenged OCTO to help them stand out from the Neocon Trade Show crowd, a key event for the commercial design industry held at The Mart in Chicago. With over 1 million square feet of exhibition space, our booth needed to raise Baresque’s profile while also working within the historical building’s constraints.

Using the company’s materials and manufacturing techniques, we came up with a unique way of showcasing Baresque’s Zintra material. Most companies generally fill their stands with their catalog; we decided to take a more architectural and nature-inspired approach to give presence to the booth. By exploring a randomized filed arrangement – creating a continuous and seamless surface from the floor to wall, to ceiling – we gave life to the panels with an organic shattered effect. Large and sharp cave-like stalagmite forms were arranged to interplay, erupting both from the floor and the ceiling.