FOCAL UPRIGHT – OPENING NEW MARKETS
DESIGNING BETTER OFFICE FURNITURE
When Focal’s founder, Martin Keen, of Keen Footwear, came to OCTO, Focal was a non-company with an idea. Alarmed by the health data coming out surrounding the impact of sitting at a desk all day, Mr. Keen had an idea to change how we sit at a desk for work. OCTO’s responsibility was to turn that vision into a product that could fit in and stand out in a crowded marketplace.
A SEED OF AN IDEA, UNCOMMON INSPIRATION, AND HIGH-STYLE
Understanding the marketplace, direct competitors, and tangential markets and seeking unique references for a product with no forebears required a comprehensive systems approach. OCTO provided Focal with an initial line of products that demonstrated ergonomic sophistication and high style.
PUSHING BOUNDARIES
OCTO’s deep partnership launched Focal Upright as an innovative office furniture company that challenged industry norms by redefining workplace wellness and office ergonomics.
SEEING IT THROUGH TO THE END
Our in-depth understanding of manufacturing processes and assembly workflows aided in the design and manufacture of the products themselves and the assembly tools as well. OCTO design and fabricated many innovative assembly tools in Focal’s facility in Rhode Island, USA.