From conception, to ideation, concept iteration and execution of the final solution, the Innovation Hub is the result of close collaboration between the OCTO and Hexagon teams.
Hexagon wanted to showcase Xalt, a technology described as a digital transformation accelerator, but who’s function was not always easy to grasp. To aid in quick comprehension and engagement, OCTO combined a selection of technologies, visualisation techniques, and real world situations. The resulting Innovation Hub had five immersive areas, and allowed attendees to flow freely between experiences.
The final result was a combination of immersive experiences distributed between three areas : Catavolt, Refinery in the middle of construction, and Smart City. The latter was also divided in 3 spaces : Smart Street, Smart Construction and Smart Factory.