How do we sell $1M+ jewelry that we can’t touch?

Project
AR Jewelry Buying Experience
Client

Cartier

Services

Brand Experience

Digital Design

Build a solution for exhibiting limited edition, very high end jewelry that both reflects the Cartier brand values and provides an elevated experience for customers.

Challenge

Build a solution for exhibiting limited edition, very high end jewelry that both reflects the Cartier brand values and provides an elevated experience for customers.

Strategy

OCTO and the Cartier innovation team collaborated to create an unmatched customer experience by combining technology with elegance. OCTO leveraged its deep knowledge of both physical and digital technology to support a rethink of the sales experience.

Impact

The collaboration enabled Cartier to deliver a luxury experience that is first of its kind in the market. The integration of advanced technology and strategic sales methods ensured that customers received a one of a kind brand experience, reinforcing Cartier's position as a leader in the luxury category.

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