How do experiences enhance a brand story?

Project
HxGN Live 2023
Client

Hexagon

Services

Brand Experience

Digital Design

Capturing the essence of a $6.5B conglomerate with wide ranging technologies requires all of OCTO's technical and storytelling know how. OCTO partners with Hexagon to build a customer experience journey for a wide range of audiences.

Challenge

Capturing the essence of a $6.5B conglomerate with wide ranging technologies requires all of OCTO's technical and storytelling know how. OCTO partners with Hexagon to build a customer experience journey for a wide range of audiences.

Strategy

HxGN LIVE presents a particular opportunity to provide a comprehensive experience for customers from a wide range of industry verticals. OCTO's role is to thread together a wide ranging suite of technology solutions into a single narrative.

Impact

HxGN LIVE is the anchor event where customers, partners, and internal team members come together on an annual basis to learn, share, and experience the advancements of the industry. OCTO's role within HxGN LIVE has been to embody the essence of the brand. The impact of that work is felt across the organization from product and services, through branding and storytelling. Hexagon and OCTO have partnered to reimagine the way customers engage with industrial technologies.

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