Institute of
Healthier Living
Brand Strategy
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The Institute for Healthier Living needed to humanize a clinical story. Led by doctors and public health experts with deep clinical knowledge, OCTO was brought in to provide context and structure to the value proposition.
OCTO set to visualizing and verbalizing the business value proposition to build investor confidence in the strategy while aligning the business outcomes towards the near-term and long-term health goals for The United Arab Emirates.
The Institute for Healthier Living needed to humanize a clinical story. Led by doctors and public health experts with deep clinical knowledge, OCTO was brought in to provide context and structure to the value proposition.
OCTO set to visualizing and verbalizing the business value proposition to build investor confidence in the strategy while aligning the business outcomes towards the near-term and long-term health goals for The United Arab Emirates.
OCTO's expertise in crafting precise narratives helped IHL raise a $2.75M seed round within 90 days. The foundation was set for a long term strategy to leverage technology to reframe the health and wellness of citizens in the region. The lasting impact will be measured in billions of dollars and millions of healthier patients.
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OCTO's expertise in crafting precise narratives helped IHL raise a $2.75M seed round within 90 days. The foundation was set for a long term strategy to leverage technology to reframe the health and wellness of citizens in the region. The lasting impact will be measured in billions of dollars and millions of healthier patients.
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