Route Werks
Business Design
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We like a good challenge. In the early days of 2020, we wondered, "Could we create our own customer?" We believed we could, setting out to offer gear solutions thoughtfully and responsibly as product designers and passionate cyclists. We aimed to address the common shortcomings in cycling bags, which often lacked necessary features and functionality.
We like a good challenge. In the early days of 2020, we wondered, "Could we create our own customer?" We believed we could, setting out to offer gear solutions thoughtfully and responsibly as product designers and passionate cyclists. We aimed to address the common shortcomings in cycling bags, which often lacked necessary features and functionality.
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Few design firms have the opportunity or the risk tolerance to own 100% of the outcomes of our work. At OCTO we relished the challenge that 2020 provided us. With our core service business in flux, we turned our attention to creating a new brand from the ground up. We took responsibility for every aspect of the process to build and spin out a new company that embodies our creative and entrepreneurial spirit.
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Our successful Kickstarter campaign led to the creation of Route Werks, a self-sustaining spinoff of OCTO that now has distribution on 3 continents. Our innovative product has garnered media recognition and industry kudos, confirming that we were onto something significant. Today, Route Werks stands as a testament to our ability to merge our business acumen with our creative and technical passions.
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“The innovative star of Kickstarter—a clever, new approach to a classic design.”
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